What we're doing
We've developed a mushroom-based alternative to polystyrene (Styrofoam) by combining agricultural waste with the root structure of mushrooms, better known as "mycelium".
Our material is completely sustainable and 100% biodegradable. It has the same protective properties as polystyrene and naturally degrades in your garden or landfill.
How we're doing it
Design
We work with our clients to create sustainable packaging designs that easily replace and fit into existing processes.
Manufacture
Once the packaging is designed, we manufacture the finished product. We work with our clients to scale up order quantities and ship globally.
Supply
For clients with in-house design teams, we supply the raw material directly to their existing packaging manufacturers. The transition to our eco-friendly material is minimal.
Why we're doing it
To date, over 100 US cities and 25 countries around the world have initiatives banning single-use plastics, specifically polystyrene
In 2021 - The European Union Single-Use Plastics Directive banned 10 single-use plastic products from all 27 countries in the EU. This includes polystyrene products.
In 2025 - The Australian Packaging Covenant will ban all non-reusable, non-recyclable or non-compostable packaging, specifically polystyrene.
250 major brands, including McDonald's, Starbucks, Mars, Coca-Cola, Pepsi, Kellogg's, Unilever, Nestlé, L'Oreal, and H&M, have pledged to the Ellen MacArthur Foundation. Recyclable or compostable materials will replace all single-use plastics by 2025.
Team
SHAUN SEAMAN
CEO
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Previous startup founder
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7 years experience in the design and manufacture of consumer products
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Product manager for NZ’s fastest growing tech startup
JOTINDER SINGH
COO
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7 years experience in Quality Control, testing, scaling
Specializes in automation of mass manufacturing plants
Ex Head of QC for NZ's fastest growing tech startup
PAUL GUINIBERT
CTO
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15 years experience in hardware design, prototyping, production and automation
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Ex Lead Engineer for NZ's fastest growing tech startup
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Specialises in early stage, fast growing hardware startups.
Advisors
PAUL DAVIES
Intellectual Property
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Head of Strategy for the world’s leading IP advisory firm
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Ex patent attorney for Deacons Hong Kong, Baldwins, AJ Park
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Specialises in Intellectual Property Strategy for startups
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IAM Top 300 IP Strategists
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Registered Patent Attorney
TIM EDWARDS
Commercial
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Managing Director of JBHiFi NZ
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Ex Chief Sales Officer for
the Warehouse Group -
Ex CEO Noel Leeming, Torpedo7
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Specialises in building early stage
teams capable of high growth -
Excels at turning around under performing companies
JAMES SMEJLIS
Product
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13 years’ experience managing engineering teams to mass produce consumer products
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Ex Engineering Lead for Fisher & Paykel Appliances, New Zealand’s
largest white ware manufacturer -
Excels in customer requirements and defining product specs
Investment/ Partnership
If you are interested in partnering or investing, please contact us below.
CONTACT US
